Homespun

Homespun Handmade Goods was a previous venture of mine born from a personal passion for crafting macramé.

In launching this venture, I recognised the importance of establishing a brand identity that not only reflected the essence of the macramé products but also distinguished itself in a competitive market.

The resulting brand identity uses a bold, script typeface to inject personality and charm into the brand, and an outlined wool ball illustration that serves as a subtle nod to the handmade craftsmanship that defines Homespun’s offerings.