Circle of Support – IDFA

Circle of Support, a peer mentoring initiative pioneered by IDFA in 2023, provides invaluable one-on-one mentoring to IDFA members navigating recent immunodeficiency diagnoses or experiencing isolation and other challenges associated with managing their condition.

Set apart from other IDFA programs by its member-led approach, Circle of Support required its own unique identity to better resonate with audiences.

The developed sub-brand seamlessly integrates subtle nods to IDFA’s visual language while forging its own distinct identity. The incorporation of the circle icon shape and vibrant yellow colour serves to encapsulate the spirit of camaraderie and support that defines Circle of Support.